Conde Nast to Expand Data Offering with CN Spire

WWD: Conde Nast has formed a data group called Conde Nast Spire for advertising clients. Spire is powered by 1010data’s insights platform. Last year, Conde Nast parent company Advance acquired 1010data for $500 million. Spire makes use of Conde’s behavioral data and 1010data’s purchasing insights to help clients identify, target and optimize “correlations between consumers’ content consumption and their purchase activity.”