Media Giants to Embrace Digital with Help from Startups

Wall Street Journal: Big media companies like Comcast’s NBCUniversal, Time Warner, Disney and 21st Century Fox can fight for a healthy cut of the action as money shifts to digital platforms. They will have to embrace that shift, not resist it, and be willing to create edgy business models. Tying up with Vice Media, Vox and BuzzFeed is only worthwhile if they bring in new audiences and new tools to reach them.