About.com CEO Says Online Publishers Must Diversify

Wall Street Journal: Some digital media companies have succeeded in building huge online audiences, largely by tailoring their content specifically for distribution through platforms such as Facebook and Google. But according to About.com CEO Neil Vogel, publishers relying on specific platforms for their traffic are playing a risky game. “If you’re a publisher, now the first thing you have to recognize is that you have no friends; you have frenemies.”