Murdoch’s Grandson: ‘Old Media’ Irrelevant to Millennials

Independent: James MacLeod, Rupert Murdoch’s 24-year-old grandson, is making waves as a digital news entrepreneur. He is the co-creator of Clippet, a London-based news app that delivers bite-sized audio clips to millennials. Research from Clippet has found that millennials do not believe that traditional media — including the outlets controlled by Rupert Murdoch — are able to engage them in a language that they understand. “Millennials are disengaged from any media that seems old-fashioned,” said MacLeod.