Report: Broadcast, Cable TV Upfront Sales End Slump

Los Angeles Times: Broadcast and cable networks’ advanced ad sales for the upcoming TV season are expected to hit $18.6 billion, the best showing in three years, according to the consulting firm Media Dynamics. The firm, which has long tracked advertising spending for the upfront market, said its preliminary estimate for this year’s auction is up $800 million compared with last year, a gain of 4.5%.