NBC Taps BuzzFeed Producers for Olympics Snapchat

Digiday: NBC plans to stream more than 6,700 hours of live competitions from the Rio Olympics. It’s also working with digital royalty on content surrounding the games. For an Olympics-themed Snapchat Discover pop-up channel, NBC is bringing 12 BuzzFeed video producers to Rio to create as many as 20 pieces of content per day.