Viacom Developing New Show Formats with Web Video

Digiday: Four networks within the Viacom family, which includes longtime youth-skewing outlets like MTV, Nickelodeon and Comedy Central, are currently developing new show formats that incorporate live video from the web, according to Ross Martin, Viacom EVP of marketing strategy and engagement. It’s a major area of focus for the company — and one that calls for a degree of centralization.