AOL Quietly Invests $500 Million in Programmatic TV Ads

Forbes: After pivoting from its “you’ve got mail” roots to focus on online programmatic advertising, AOL has been working to bring that technology to television, with pilot efforts in Australia and Canada to aggregate and sell ad blocks across multiple networks, targeting specific audiences. Today the company revealed more details as to the extent of its ambitions in television, and its spending — a half a billion dollars so far.