Playboy Sees Return of Hefner Son as Creative Officer

E! Online: After taking some time away from Playboy, Hugh Hefner’s son, Cooper, is back in the family business. In an editorial on his website, Hop.com, Cooper, 24, announced that he will be stepping in as the company’s chief creative officer. Aside from rejoining the company, Cooper’s website will become one of the Playboy’s “sub-brands.”