Time Warner’s HBO Sees Digital Ratings Soar for Simmons

Advertising Age: HBO insiders say Bill Simmons’ “Any Given Wednesday” improves on its original live deliveries by a factor of 10 when DVR playback, encore telecasts, on-demand views and HBO Now streams are baked into the mix, bringing the average weekly total audience to around 2.4 million viewers — a lift that is nothing short of remarkable.