The Hill Turns to Snapchat to Help Cover Presidential Race

Digiday: If you follow The Hill on Snapchat, you are probably a politics junkie. You are also getting a case study in how to grow on a platform where most of one’s audience isn’t, The Hill has become the only game in town on Snapchat when it comes to politics-focused publishers. Its account, thehilldotcom, publishes up to four stories and fields over 150 user chats every week.