BuzzFeed Chief Sees Video as Key to Audiences, Ad Dollars

Washington Post: BuzzFeed chairman and co-founder Ken Lerer thinks the key to a sustainable business model for digital media can be expressed in five letters: video. In the smartphone era, he said, video is the best way to both attract huge audiences — and ad dollars. But those may not be simultaneous. “Traffic leads advertising,” often by years, said Lerer.