AOL to Ditch ‘Walled Garden’ Strategy in Tie-Up with Yahoo

The Drum: AOL chief Tim Armstrong is betting on its new union with Yahoo reaching 2 billion consumers by 2020, differentiating itself in the marketplace with a brand-first focus and an open data strategy. ‘AOL got into a lot of trouble as a company when it went to a walled garden mode. We’re taking the total opposite approach. We want to be the company without walls.”