Tegna CEO on Name Backlash: Even Google Had Criticism

Washington Business Journal: When Gannett unveiled “Tegna” as the name of its new digital spinoff in April 2015, it became one of the top trending topics on Twitter — but in the mocking way reserved mostly for political gaffes. The name, created from a shortened anagram of Gannett, was met with derision. CEO Gracia Martore has laid out how difficult it is choosing a name.