Viacom: MTV President Reveals Two-Year Turnaround Plan

Billboard: How does MTV president Sean Atkins plan to turn things around? “First, we have pretty much an entirely new senior team here, all of whom have been in the trenches during a turnaround. Second, we have to fix our relationship with the creative community. They didn’t like working with us. We had a poor reputation: We nickel-and-dimed the creators, and the process was cumbersome. “