Vice to Launch Its Own Beer Brand with Help from AB InBev

Fast Company: Vice Media has taken its reputation for debauchery and alcohol-fuelled adventure full circle with the launch of its very own beer. Named for the pub in London’s Shoreditch neighborhood that Vice bought in 2004, the beer is described as “an easy-drinking, five-percent-ABV beer with a refreshing, distinct flavor” and “a perfect patio beer.”