Time Inc Learns Lessons from Recent Digital Acquisitions

Digiday: Time Inc.’s recent moves to ramp up its native advertising operations, expand its ability to work with amateur contributors and influencers, and even trim people from its payroll can all be traced back to lessons learned from Fansided, Hello Giggles and xoJane, three websites the company acquired last year. “Some of those brands ironed some of those things out first.”