TV Networks to Give Away Ads After Big Drop in NFL Ratings

Bloomberg: TV networks are giving away more commercial time this NFL season than a year ago to make up for one of the worst ratings declines in a decade, a rare sign of weakness for the biggest draw on television. In September, as the presidential election diverted viewers to cable news outlets, viewership of the NFL’s prime-time games dropped 14 percent among the 18-to-49-year-old demo.