BuzzFeed Deletes Post Criticizing One of Its Advertisers

Gawker: Wednesday afternoon, BuzzFeed published a post by staff writer Arabelle Sicardi that openly criticized an advertising campaign by Unilever cosmetics brand Dove. Thursday morning, however, BuzzFeed deleted the entire post and replaced it with a single sentence: “We pulled this post because it is not consistent with the tone of BuzzFeed Life.” This is a familiar story for the web giant.