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CNBC: Netflix said in its Q3 earnings report that it will spend $6 billion next year on content, making it one of the biggest spenders in media in the category. Even with the projected $6 billion spend, Netflix won’t beat the current category leader. ESPN was projected by Boston Consulting Group and SNL Kagan to spend $7.3 billion on content in 2016, with increased prices mostly due to sports league rights.