Facebook Turns to Traditional Media for Ad Campaign

Financial Times: Facebook made its fortunes by convincing marketers to shift their advertising budgets to the Internet. But the social media company is embarking on advertising campaigns of its own — and is turning to the old-fashioned formats of billboards and television. In February the company launched a campaign in the U.K. that has seen its ads appear everywhere from the London Underground to the country’s most popular TV channels. Apple and Google also use “old media’ to help promote and sell their products and services.