Snapchat on Hiring Spree in Old Media, Tech Ahead of IPO

Digiday: Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. To onlookers, the messaging app’s ramp-up is reminiscent of Facebook’s ramp-up before it. CEO Evan Spiegel “is bringing in people with the DNA of advertising and media.”