CBS Sees Big Jump in Golf Ratings from Jordan Spieth

Bloomberg: Jordan Spieth’s record-breaking Masters Tournament win yesterday brought a 26 percent jump in Sunday viewership to CBS. The final round was seen in an average of 8.7 percent of U.S. homes, a 26 percent increase over last year’s 6.9, CBS said in a statement citing preliminary national ratings. That means an average of 14 million viewers, up from 11.1 million in 2014. Last year’s final round ratings tied the tournament’s lowest mark in 34 years.