Hearst Taps Twitter’s Periscope for ‘Bedtime Stories’

Variety: Hearst is latching on to the recent craze for live-broadcasting video apps, with the media company planning to host live feeds on Twitter’s Periscope across all of its 18 magazine and digital brands. Hearst will stream 18 simultaneous live broadcasts –each pegged to the theme of “Bedtime Stories” — on Periscope, promoted with the hashtag #bedtimestory. The video content will feature editors, personalities and social-media influencers.