Kik Emerges as Newest Platform Darling for Publishers

Digiday: Publishers have been wildly enthusiastic about Snapchat as they try to capitalize on messaging apps’ popularity with young people. But now Kik is catching on with the recent addition of big-name publishers BuzzFeed, the Washington Post and NBC News. Kik’s pitch is that it’s unlike other messaging services in that users opt in to conversations with brands and publishers, and they can’t push content to people unless the user has initiated a conversation with them.