Hearst’s Snapchat Channel in Partnership to Test Shopping

WWD: Sweet, Hearst’s Snapchat channel, has partnered with the transparency-minded apparel e-tailer Everlane to test a way to bring shopping to the social media network. The project, which appeared Nov. 8 on Sweet’s Snapchat Discover Page, encourages visitors to “draw” a monogram on an Everlane bag, then e-mail a saved screenshot of the design to Everlane to complete the order.