Smithsonian to Unveil Newsstand-Only Travel Magazine

Folio: Smithsonian Enterprises is set to launch a new print quarterly called Smithsonian Journeys. The travel-themed title will be newsstand-only, but its main strategic purpose is to anchor a broader travel services strategy. Smithsonian Enterprises already runs a 45-year-old tour operations group, also called Smithsonian Journeys, and travel content appears regularly in Smithsonian magazine and is a frequent exhibit theme in the museums. “Our feeling was we were missing a product dedicated to travel.”