Comcast’s NBCUniversal Invests $200 Million in BuzzFeed

Reuters: BuzzFeed, best known for its list-based articles and quizzes, said Comcast’s NBCUniversal had invested an additional $200 million in the company. NBCU parent Comcast has pumped heavily into digital-native companies such as BuzzFeed and Vox Media, partly in an effort to better service existing advertisers.