New York Times to Scrap Fee for Mobile App NYT Now

Bloomberg: New York Times Co. will stop charging for its mobile app NYT Now next month, an acknowledgment that its strategy of attracting more young digital readers with a fee-based subscription hasn’t been working. The app, which debuted a year ago at $7.99 a month, will be free as of May 11 and have fewer stories and new features such as showing more recent articles higher on the screen. A slimmed-down version of the full $15-a-month digital subscription, NYT Now was aimed at younger readers with stories selected and summarized by Times editors.