Hulu Eyes Next Generation of Ads with Test of Virtual Reality

Beet.TV: Last year estimates pegged Hulu revenue at $1.5 billion. Even without sight of the split, it’s fair to say that advertising is becoming big business for the VOD joint venture. Now it’s considering its options for the next generation of advertising – virtual reality. Hulu began putting content in to VR in March, and is now looking at advertising there.