Disney Shares Rise After Release of ‘Star Wars’ Trailer

MarketWatch: About the same time the new teaser trailer for “Star Wars: The Force Awakens” dropped, Disney’s shares popped. Back in 2012, Disney acquired the rights to the Star Wars franchise with the $4 billion purchase of Lucasfilm. Looks like that move led by CEO Bob Iger may turn out to be a pretty sharp, judging by Disney’s stock action, which saw $2 billion in value added to company’s shares just after the new trailer made its debut.