Time Inc ‘Media Upstarts’ Group Aims to Reach Millennials

Digiday: “We’re able to attract lots of millennials from BuzzFeed and Vox and other places,” said Time Inc. CEO Joe Ripp. “We have a new millennial group, Media Upstarts. Two millennials asked me to breakfast and said they had this idea about how they could help, and we funded it. It’s like 500 people, all excited about working with the company, engaging in conversations with senior executives. They’re all digital natives. You can write listicles all your career, or you can come do some serious stuff here.”