ESPN’s Ad Pitch Takes Aim at BuzzFeed, Funny Or Die

Variety: In promotional efforts aimed at advertisers and media buyers in the weeks leading up to TV’s annual upfront market, ESPN is making its case not against traditional competitors but rather a series of new-media upstarts. ESPN’s ads take pot shots at BuzzFeed and Funny or Die; explain how the sports-media giant trumps binge-viewing; and suggest advertisers may find more African-Americans and Hispanics watching ESPN programming than that of other media catering directly to those demos.