YouTube Says People Prefer Ads on Mobile Over TV

Re/code: How do you get people to watch your ads, then share them with their friends? Easy! Just show your ads to people who are watching videos on their phones. That answer comes from YouTube, citing new research. Not a coincidence: The world’s biggest video player now generates more than half of its traffic from mobile. So take this with as much salt as you’d like. Still, YouTube’s data, generated via a survey conducted by Ipsos MediaCT, is at least thought-provoking.