Hearst-Snapchat Joint Venture Dumps Editor, Staffers

Digiday: Sweet, Hearst’s social-only publication created in partnership with Snapchat, launched to lots of hype in November 2015. Less than a year and a half later, the new brand offers lesson of the tricky route to starting new media brands on platforms. Sweet has experienced a series of layoffs, including the quiet firing of editor-in-chief Luke Crisell.