NBCUniversal Chief Eyes Unmonetized Digital Viewers

Deadline: NBCUniversal boss Steve Burke has criticized Nielsen for failing to count all of the people who watch TV on mobile devices. “There clearly is room for improvement in measurement,” he said. For example, digital accounts for about 70% of the viewing of “The Tonight Show Starring Jimmy Fallon” — but “the majority of those views are unmonetized … That’s not going to last forever.”