Time Inc Eyes E-Commerce, Flexible Online Paywalls

Digiday: Time Inc. CTO Colin Bodell doesn’t see the company rolling out “hard” paywalls, but he does see the opportunity to get more out of the brands’ most devoted fans, by way of metered models with a high threshold or asking people to “pay” for access by providing information about themselves. A flexible paywall platform is set to be released by the end of June. Also, Bodell is leading the creation of a shared e-commerce platform that will let any single magazine set up an online shop in under a week. A temporary version of the platform should be released by the end of the year.