Advertising Age: At Bloomberg Media’s first NewFronts presentation, execs highlighted a new video platform called Responsive.TV. It allows viewers to watch a video at various lengths: short, medium, long and full length. Viewers can also swipe away video content they don’t want to see, which drew a comparison to a popular dating app. “It’s kind of like Tinder for video,” Josh Topolsky, chief digital content officer at Bloomberg Media, told the audience.