CBS’s Moonves Borrows NBC Slogan: ‘We Are Must-See TV’

Deadline: No one is ever going to accuse Les Moonves of not being CBS’s biggest booster and the network boss proved that again by grabbing a rival’s old slogan. “We are Must See TV,” the CBS chief said, taking NBC’s mantra from the 1990s as the network unveiled its 2017-2018 schedule.