AT&T Awaits a Trillion Ad Impressions from Time Warner Deal

TheStreet: AT&T CEO Randall Stephenson has outlined how the telecom plans to make use of Time Warner’s massive advertising inventory. The media buyout, which is yet to close, would benefit from looser rules on how Internet service providers can use subscriber data. “It’s bordering on one trillion impressions per year we are going to be able to monetize.”