BuzzFeed: Secret, just over a year after it debuted, is closing up shop. The anonymous social app had made headlines around the world as a possible harbinger of truly anonymous social networking. CEO/founder David Byttow has notified employees and begun the process of issuing severance packages. Once a hotbed of Silicon Valley gossip, Secret has been losing momentum since its high-profile launch. The app has reportedly been hemorrhaging users as of late.