Meredith Dominates Publishers in Brand Licensing Deals

Digiday: In the U.S. and Canada, the retail value of all the brand-licensed goods sold in 2016 totaled $272 billion worldwide. And publishers are taking a big bite out of it. The biggest actor in the space is Meredith, parent of Better Homes and Gardens, which accounted for over $22 billion, up from $17 billion two years ago.