Musical.ly Preps Video Series from Viacom, NBC, Hearst

Variety: Musical.ly, the lip-syncing social video app popular among teen girls, is stirring professionally produced short-form shows into its mix of user-generated content. The fast-growing startup has inked deals with Viacom, NBCUniversal and Hearst Magazines Digital Media for short original series aimed a Musical.ly’s Gen Z audience.