Hearst Tests Editorial Use of Drones at Its Publications

Glossy: Hearst is testing new editorial uses for drones at its fashion brands: It used a drone to produce a new fashion shoot and accompanying video on Elle.com. The imagery was captured in Tbilisi, Georgia and incorporated the use of drones and GoPro cameras. Hearst debuted its first drone photoshoot in May, in tandem with Harper’s Bazaar.