New York Times’s New Digital Store Sells $115 Tote Bags

Digiday: The New York Times is doubling down on brand, with a new digital store that will sell branded goods ranging from umbrellas ($65) to sweatshirts ($55) and tote bags ($115) — and more standard fare like repackaged articles, selections from its photo archives. The idea: The Times is, yes, something of a lifestyle brand.