MediaPost: Heading into the upfront marketplace, CBS now claims No. 1 status across virtually all consumer product categories. In new analysis using data from Nielsen Buyer Insights and Rentrak Polk Automotive, CBS says its prime-time lineup delivers more consumers who purchase a wide range of products than any other network — including all automotive categories, moviegoers, financial, restaurant, retail, and travel. “The premium shows that will deliver the most reach against the product users for advertisers are mostly on CBS.”