Hearst Chief Sees Opportunities Ahead for Traditional Media

Advertising Age: To compete effectively in the next 100 years, Hearst needs to be “a little smarter” about how it uses the combined power of all its media, said Hearst Corp. executive vice chairman Frank A. Bennack Jr. “We’re just now on first base at learning how to do that well, and we intend to come all the way around and touch home plate.”