TV Networks Fret as Ad Dollars Migrate to Digital Media

New York Times: Beginning Monday, television networks will roll out the red carpet for marketers during the annual bazaar known as the upfronts, trying to lure them into committing tens of billions of ad dollars for the coming TV season. But behind the lavish veneer, the mood at some television networks is nervous and the sales pitch urgent. That is because broadcast and cable companies are asking marketers to open their wallets at a time of great anxiety in the industry, when TV ratings have collapsed and networks are fending off fierce competition from digital outlets.