Broadcasting & Cable: After NBC rolled out star power including Jimmy Fallon, Dolly Parton and Neil Patrick Harris, NBCUniversal’s head of sales Linda Yaccarino took the stage at Radio City Music Hall and dropped the four letter word: Data. “Yep, I said it,” Yaccarino said with a smile. “You are going to hear it no less than 1,000 times this week. But it makes a lot of sense for you to hear it here first. Data is transforming everything in the way we think about media.”