Disney’s ABC Seeks Up to $2.6 Million for 2018 Oscars Ads

Variety: Viewership for TV’s annual Oscars broadcast is at a relative low, but that isn’t keeping ABC from seeking some of the highest costs possible to advertise in next year’s broadcast. The Disney-owned network is seeking as much as $2.6 million for a 30-second commercial in the 2018 awards-fest.